Easy user management on lists that track activity, user number and opt-outs
Automatic de-duplication of users and removal of opt-outs when using multiple lists within campaigns
Import full user profiles including name, address, company name, phone number etc. and make use of 30 user-definable fields
User data for targeting, personalisation, dynamic content and follow-ups through data made available in campaign reporting downloads
Specify list prioritisation that dictates how merging and de-duplication takes place during campaign deployment
Analysis tags enable you to identify the original source of user data when deploying campaigns to multiple lists
Automated management of opt-outs are recorded and made available via download and API
One click global, list and email profile level opt-outs ensure data is kept clean
Automated and configurable data cleanser that takes care of list hygiene using campaign response related rules
Feedback from email delivery is analysed automatically and email addresses opted-out from future campaigns
Create lists of email addresses to stop users from receiving campaign emails
An easy way to implement campaign level stop lists of users that you don't want to to receive the email