Developed specifically for businesses that manage data from one or more sources and that provide an email marketing service to clients

Create an unlimited set of data filters to use in counting and list creation and make use of the list fatigue, communication frequency and data cleansing features to protect valuable data and to drive higher response rates for your clients

Managing data sources

Manage multiple data sources to build your database and create suppression files

Combine house files with third party files to create merged snapshots of data to count data and build lists for clients

Counting data

Query multiple data sources, suppress names and specify multiple levels of filtering to accurately count online

Quickly identify the amount of target data available for specific criteria and view detailed analysis in relation to how data is selected

Building data segments

Build lists for clients and specify usage and download control settings when preparing them for use in campaigns

Export data for use offline, create lists within the solution for email campaigns and specify usage and download permissions

Email frequency control

Control the amount of emails users in your database are sent over defined periods of time.

Users that exceed communication frequency rules for are automatically pruned and reported on when data is 'booked' for use.

Controlling list fatigue

Associate campaigns to topics of information and specify rules that manage the number of emails users are sent

Create categories of information such as 'Insurance', 'Telecoms' etc. and associate them with created data segments to enforce delivery restriction rules

Data cleansing

Automated and configurable data cleanser that takes care of list hygiene using campaign response related rules

Feedback from client email delivery is applied at the database level to invalid or opted-out email addresses aren't re-used in future data segments