Case studies
Virgin Media are the UK's leading entertainment and communications company and have been a neteffekt client since 2006
Emailing over 2 million customers with neteffekt was so very easy and the delivery and response rates achieved were fantastic.
John O'Dwyer
Virgin Media, Online Apps Manager
The main challenge Virgin Media faced was how to control the capture of data from multiple sources that they could then use to deploy email campaigns on-demand.
The requirements across areas of the business and differences between projects meant that data had to be kept separate but opt-outs obviously needed to be enforced.
The fast growth of Virgin Media and the continual development of their online presence demanded a solution that could be seamlessly integrated into projects and to provide internal resource with a very intuitive and productive way of managing data and email campaigns.
Key feature: Setting up creative, validation & testing
Businesses like Virgin Media are faced with the constant pressure of delivering projects quickly and on-time – largely driven by the scale of operation but also as a result of the fast-paced environment within which the business operates. At a production level, when dealing with further pressures such as limited resource and frequent changes in staff it becomes vitally important that software is easy to use and requires virtually no training.
An area of the neteffekt solution that has greatly benefited the teams responsible for the management and deployment of email campaigns at Virgin Media is around creative set-up, validation and testing. Setting up the creative is simple using one of the upload, pull from URL, copy & paste or online editor options and once it's in the solution it's easy to make edits using the online editor which works well for those last minute copy changes.
Protecting the quality of Virgin Media's brand is another priority, so built-in validation features that check the creative (including every link, image and personalisation field) make sure basic errors that could damage the brand don't occur. With mail filter testing, inbox previews and internal proof sends it helps Virgin Media to rapidly set-up and deploy campaigns with the confidence that nothing has been overlooked.