Case studies
BlueToad is a software services business that provides digital content creation, hosting and distribution for over 2,000 clients worldwide
neteffekt's technical capabilities and understanding of our requirements has been a continual key factor in helping us to overcome technical challenges we face as our solution grows.
Brad Wriedt
Chief Technical Officer, BlueToad
The primary usability objective of BlueToad is to provide it's clients with an integrated solution that provides everything required to manage and distribute digital publications online and from one application.
Automated transfer of data and post-deployment integration back into their in-house solution for reporting along with data cleansing, campaign coding and list management control were the main technical challenges to be considered and overcome.
Key features: Integrated multi-client white label solution
BlueToad users are launched into the neteffekt email solution in order to manage and deploy email campaigns through a seamless login and to give the impression of using only one solution.
Behind the scenes of the automated login a process of transferring data from BlueToad to neteffekt takes place via the API. No manual intervention is required by the user and when they land in the neteffekt solution the list created is pre-configured and ready to be used for the email campaign.
BlueToad implement campaign codes to relate reporting via the API to their own internal system and lists are also configured with usage limits to control the number campaigns a list can be used in.